Ci Research was delighted to sponsor what proved to be an interesting, useful and enjoyable event at the Museum of Science and Industry. With speakers from Apple, Talk Talk Business, IAS b2b and TwentySix Mobile, and a number of interactive round table discussions, the blog below provides our take on the recurring themes and hot topics from the world of b2b Digital Marketing.
Thanks to all participants and the tweets of @IASB2BMarketing, @NatFoz, @craigduxbury, @ColTalbot1 and @DMANorth in particular for inspiring some of the content for this blog.
10. Build a “pull” connect strategy rather than just pushing out messages and hoping some will resonate and stick. As Paul Higgins at Talk Talk Business explained, 100% of the pull market are in buying mode. Paul demonstrated the value of putting the website at the heart of all communications.
9. Look after the ‘long tail’ of social media by utilising all of the many channels and forums available – get involved in Quora and become an expert, manage the LinkedIn profile, create your own ‘Wiki’.
8. Have a social media strategy. Stick to it and monitor it.
7. Anton Nelson of Apple aptly described social media as being like the cookie monster – it’s got to be continually fed.
6. Content remains king. It must be engaging, entertaining and creative. Have a content strategy – re-edit and re-use content. Avoid writers block by talking to each other with content generation the front of mind objective.
5. The future is tablets. By 2013 80% of businesses will support a workforce using tablets.
4. Video is clearly the future of mobile web comms.
3. Content must be designed specifically for digital and mobile formats.
2. QR codes are becoming increasingly mainstream and valuable. Some good case studies from Phil Mundy on how this works.
1. From our perspective, we would re-iterate the very important point that digital channels are not just for engaging and talking to customers, but also for listening to customers. Hence the movement to digital consultation solutions such as online research communities.
Ci Research attendees at this event were Richard Walker richard.walker@ci-research.com and Anthony Shephard anthony.shephard@ci-research.com
